Upcoming Events

Dine & Shine: Work Your Research Magic: Intelligence-Gathering and Dissemination for Busy Marketers

Thu November 14 · 12:00 PM - 02:00 PM · KJWW

231 S LaSalle, 6th Floor
Chicago, IL 60604

DineandShine_NovemberJoin us for a taped SMPS National webinar session on a topic you might need a refresher on.*

Work Your Research Magic: Intelligence-Gathering and Dissemination for Busy Marketers

Presented by: Speaker: Michelle Fitzpatrick, FSMPS, CPSM, Marketivity Inc.

In the hierarchy of marketing and business development tasks, research is probably pretty low on your list—even though it’s likely a part of your position description. Maybe it’s because you’d rather update your marketing collateral or fine-tune a proposal, or maybe because you simply don’t have enough time in the day, and other deadlines loom. Regardless, you know that ongoing intelligence-gathering is critical to your firm’s success.

Guess what? Research doesn’t have to be challenging. In fact, it can be nearly effortless with the right tools.

In this Webinar, you will learn not only effective research techniques but also how to gather and disseminate critical information on an ongoing basis with minimal effort.  Participants will explore online and offline information sources and dissemination techniques for economic/market trends and client and competitor research. The speaker—SMPS Fellow Michelle Fitzpatrick—will address how to develop a robust, ongoing research function no matter how long you have been in the industry. You also will learn how and when to bring in outside resources to support your research program.

By the end of this webinar, you will expand your repertoire of research sources and tools—a veritable bag of tricks—and gain insight into how to use them to meet your firm’s unique research needs, enhancing your—and marketing’s—value to your firm.

Lunch and networking prior to the taped presentation.

$25 Members | $25 Non-Members | $10 Students

Space is limited.

* Attendees must register by 12:00 pm on November 11 in order to provide a list to building security. Attendees must also be sure to bring identification.