SMPS Chicago January Luncheon: Build a Greater Market Position for Your Company

January 14, 2015
11:30 AM to 1:15 PM
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East Bank Club
500 N Kingsbury
Chicago, IL 60654
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We challenge ourselves to find the ultimate key(s) to creating the number one position for our firms. In reality, being number one is achieved by very few companies and can we readily recall the “first of anything?” While enjoying the number one position is nirvana, we will demonstrate how to seize a greater market position for your firm by using branding and integrated marketing to elevate your firm’s position no matter what the firm’s expertise. We will show how to attain more “top of mind presence” by using super-charged personalized campaigns to improve ROI, provide a competitive advantage and capture attention of target clients. Examples will be provided-both marketers and business developers win. It’s a no brainer - or is it?

By attending this session you will learn:

  • Why your marketing position matters
  • How to achieve more top of mind presences – modeling and mapping
  • What it takes to get there – linking it
  • Why rainmakers will want to do it – adds clarity and distinctive value
  • Why the marketing team will want to do it – clear messaging and rotation of channels
  • Why your firm will want to repeat it again and again - SMART

 

#seizethemarket

About Our Speaker

Deborah Hodges, President, Golden Square

Deborah is the president of Golden Square, a management consultancy, providing management and marketing services to businesses on a national basis. She has over 25 years of marketing and business development experience and served as a marketing director for five top-ranked ENR-rated firms in the three main disciplines- A/E/C. In big and small A, E, and C firms, her responsibilities included directly managing the development of in-house work services, responsible for day-to day operations, directly managing the development of client engagement, and managing the overall strategic plan for operations, marketing management, and professional development. In 2008, Deborah launched Golden Square to put her expertise, as a rainmaker and marketer, to work with companies and marketing teams to elevate their outcomes and successes. Today, Golden Square works with companies to identify and live their true distinctive brands, engage their clients and unite the marketing and business development team in their efforts.

Deborah has a bachelor’s degree in Organizational Communication from North Central College and a master’s degree in Interdisciplinary Studies-Business Administration and Communications with a focus in marketing from De Paul University. She loves traveling and technology. She has presented programs to several organizations such as CHEF, CWA, CCIM, and other SMPS chapters and at the national conference. For many years, she volunteers her time with the Ronald McDonald House as a Family Ambassador.

Event SponsorS

 

 

All sales are final. Refunds must be requested 5 days prior to an event in writing or by email. Credits may be issued to be used for future event registrations.

Tickets

$50.00 SMPS Members
$75.00 after 06:00 pm January 12

$95.00 Non-members
$120.00 after 06:00 pm January 12

$0.00 Annual Sponsor