SOLD OUT Business Executives Exchange - February 2018

February 06, 2018
11:30 AM to 1:30 PM
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OKW Architects
600 W Jackson Blvd., Suite #250
Chicago, IL 60661
http://www.okwarchitects.com/
 Directions

 

Creating a dynamic marketing team is not for the faint hearted. It requires a committed marketing strategy and vision. To attract talented marketing professionals, you must use effective recruitment strategies and to keep them, you must be employ creative techniques and offer opportunities for them to grow and be valued – in your marketing department and to the overall company.

Successful teams are united in purpose and client-centric. It’s collaboration at its best. Anyone can compete but to what gain?

We will discuss how to build value as a team to your company and how to attract excellent talent and keep your marketing team and system innovative. Looking at all sides is essential to building a marketing team that is valuable to your company.

Marketing Team

  • What does your marketing dream team look like? 

Vision, training and the organizational chart

  • What to look to for when hiring marketing professionals? 

Values, skills and mindset

  •  How to leverage critical skills? 

Tools and training

  • What exceptional teams have that others don’t?

Successful strategies for managing projects, tasks and assignments

  • Take away a mapping tool and project tools that you can immediately use in building your successful marketing team.

#BEE

Event Sponsor

About Our Speaker

Deborah J. Hodges is President and Managing Principal of Golden Square, a creative branding, communications and marketing agency. Prior to launching Golden Square nine years ago, Deborah has served as the marketing director for five major firms (ENR-rated), executive director of the Construction Writers Association; vice president in client relations, and other senior leadership positions in professional services firms in the A/E/C industry. Her experience includes the big three-architecture, engineering and construction management firms -- Big A, small A, Big E and small E, and Big C. She is a past president of SMPS Chicago, serving a back-back double presidency. She is known for her ability to build high-level relationships with clients and long-term relationships.

Deborah has also been elected to several boards as president and in other senior board roles due to her capacity to build a united successful team. She has received awards from organizations for success in reaching and exceeding their goals. Deborah also conducted and launched the original SMPS Mentoring Study and Mentoring Program. She served on the national mentoring committee for three years to firmly develop the importance of building value of marketing professionalism.

Deborah holds a Bachelor’s degree in Organizational Communication from North Central College and a Master’s degree in Business Administration and Communications with a focus in Marketing from DePaul University.

BEE ELIGIBILITY
Senior marketing and business development professionals with 10 years or more experience in the A/E/C industry and currently holding a Business Development or Marketing Director/Manager position within their firm are welcome to join the series. These sessions are geared towards those with experience managing business development, marketing budgets, firm procedures and operations with a direct staff and internal resources.

This is a members-only event. Lunch is included in the $25 ticket.

Venue Information, Parking, and Transportation:
Street parking (meter pay) available. There are also parking lots located two blocks north of the building on Monroe and Desplaines. OKW is two blocks from Union Station, 5 blocks from Ogilvie, and accessible from the Blue, Brown, Purple, Pink and Orange lines.

OKW is the only tenant on the 2nd floor, so you will see the entrance as soon as you get off the elevator.

 

CPSM CEU Credits: 1

All sales are final. Refunds must be requested 5 days prior to an event in writing or by email. 

Student Membership Eligibility. Registration at Student rate be verified and if the registrant is found to be non-compliant with these requirements, s/he will be responsible for the balance of the full, applicable rate.

Tickets

$25.00 SMPS Members
$35.00 after 05:00 pm February 2

$0.00 Annual Sponsor - Member

$0.00 Speaker/Panelist

$0.00 Event Sponsor