SMPS-CHI Blog

And the Winners Are…

 

SMPS Chicago announced the winners of the 2017-18 Excellence in Marketing Awards (EMAs) at the Annual Meeting on August 28, 2018.

Primera Engineers EMA recipients and SMPS Chicago’s representatives Stefany Adholekar, Dawn Jones, and Roshanna Tokh at the SMPS Chicago Annual Meeting August 28. Executive Construction EMA recipients and and SMPS Chicago’s representatives Lindsay Green, Stefany Adholekar, Dawn Jones, and Roshanna Tokh at the SMPS Chicago Annual Meeting August 28.

 

Primera Engineers, Ltd. – 1st Place – 30th Anniversary Campaign

Objective
Understanding the significance of this achievement and the positive impact it would have on employee morale motivated the Marketing + Communications team to look at new ways to execute a 30th anniversary promotional campaign with a limited budget.

Judges' Comments:

  • “Excellent! Repurposing of the 30th celebration to create a year-long promotional campaign was smart, creative and well received.”
  • “Exceptional campaign, hard not to give 10’s in so many of these categories. Very impressive use of enthusiasm over money!!”

Get more details about the Primera research, implementation, and results of the campaign, as well as the prizes awarded here.

Executive Construction – 2nd Place – #InternLife Campaign

Objective
In close collaboration with the Human Resources manager, the marketing team established the goal to generate buzz as a lead-up to Executive Construction’s fall recruiting efforts.

Judges' Comments:

  • “Cool concept, simple and very fun. Love the people shots – always draws attention, also love the budget!”
  • “Excellent outreach effort to promote intern experience to key prospective colleges and universities.”

Get more details about the Executive Construction research, implementation, and results of the campaign, as well as the prizes awarded here.

Primera Engineers, Ltd. – 3rd Place – Holiday

Objective
Understanding the significance of this achievement and the positive impact it would have on employee morale motivated the Marketing + Communications team to look at new ways to recognize and celebrate our employees and their contributions toward our 30-year history with a limited budget.

Judges' Comments:

  • “Simple, well done celebration/promotion and use of logo graphics in creating hype. Excellent implementation!
  • “This is such a terrific complement of the overall 30-year celebration (top notch) and the party looks like a huge success. Great creative ideas on the party favors to fine tune your yearlong marketing effort to celebrate 30 years and new owners!”

Get more details about the Primera research, implementation, and results of the event, as well as the prizes awarded here.

Congratulations to the winners and thank you to all participants:

  • Berglund Construction
  • Cushing
  • David Mason & Associates
  • Executive Construction
  • Infrastructure Engineering
  • Primera Engineers
  • R.M. Chin
  • WJE

Applications were evaluated by the EAP, which is comprised of past SMPS Presidents and Fellows in the Chicago chapter.

Modeled after the SMPS National Marketing Communications Awards, the EMAs recognizes outstanding achievement in marketing communications by professional service firms in the Chicagoland AEC industry.

Find out more about the EMAs.

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