MARKENDIUM Labs & CPSM Study Discussions Session 3

July 19, 2018
11:30 AM - 1:30 PM

Larson Engineering, Inc.
1488 Bond Street, Suite 100
Naperville, IL 60563

Session Schedule:

11:30 a.m. - 11:45 a.m. | Introductions
11:45 a.m. - 12:15 p.m. | Module 05
12:15 p.m. - 12:30 p.m. | Discussion
12:30 p.m. - 1:00 p.m. | Module 06
1:00 p.m. - 1:30 p.m. | Discussion

In order to offer this series at no cost to participants, lunch is not provided. Please bring a brown bag lunch or pick up food at a nearby restaurant. Registrants will receive recommendations for convenient take out options before the event. 

This is the last in a series of three sessions created for the A/E/C Marketing and Business Development Professional that is independently studying for the CPSM exam and would like to review the concepts, as well as discuss in a group setting. Those simply interested in the content and discussion are welcome also!


Session 3: 

Module 05 | Promotional Activity | Domain 5

Promotional activity involves developing, implementing, and coordinating efforts to promote the firm through advertising, public relations activities, and media outreach. Advertising is a marketing tool that uses purchased space to deliver a message to a targeted audience. Professional service firms have been able to advertise legally only since 1978. A successful communications program, including publicity and public relations as part of the marketing plan, will reap many rewards both internally and externally. Publicity based on the same goals and objectives as the marketing plan will also enhance the firm's image.

Module 06 | Management | Domain 6

This domain focuses on the professional services marketer as one who inspires superior organizational performance through effective leadership in dealing with all members of the marketer's professional services firm. Filling this role effectively requires acquiring a keen insight into the personalities of the firm's staff and principals, and learning what it takes to bring about effective group dynamics leading to a shared commitment to excellent client-centered service.

Space is limited. Please contact us two days prior to event if you are unable to attend, as there may be a wait list.


$0.00 Members

$0.00 Non-member