A[E]CCELERATE Session 1 - AEC Marketing: Birds-Eye View & Creating Your Path

January 17, 2019
9:00 AM - 1:00 PM

Novak Construction
3423 N. Drake Ave.
Chicago, IL 60618

Find out what makes AEC marketing so different and why the industry can’t survive without you. Discover proven practices for navigating your career with success and satisfaction.

Think of this interactive, half-day session as a shortcut to ‘getting’ the AEC industry and your unique role within it. From BIM to berm, we’ll de-mystify its peculiar jargon so you can communicate confidently about industry business. Along the way you’ll acquire reliable resources for industry trends that will give you added perspective and authority. After you’ve got the big picture, we’ll dive into exactly how you fit in and how to plan for your own growth. From relationship building and networking to fine-tuning your communication style, you’ll learn successful approaches to positioning yourself, and your firm, with strength.

Learning Objectives

  • How AEC marketing is different from any other kind of marketing
  • Expectations of your role as an AEC marketer
  • Resources for tracking and understanding the pulse of the industry
  • How understanding who YOUR ‘client’ is can transform your role
  • How to be an ambassador for your firm
  • Communicating with ease
  • The steps to becoming a valued contributor
  • How to identify champions and what they can do for you 

This session is a part of SMPS Chicago's A[E]CCELERATE program. Register for the four-part series through the program's parent page. 


CPSM CEU Credits: 3.5

This is a Professional Development event.

All sales are final. Refunds must be requested 5 days prior to an event in writing or by email.