A[E]CCELERATE Session 2 - Title “Schmitle”: The Many Hats of the AEC Marketer

January 31, 2019
5:30 PM to 7:30 PM
 Add to Calendar

Novak Construction
3423 N. Drake Ave.
Chicago, IL 60618
http://novakconstruction.com
 Directions

Sure, you’re agile and resourceful, but this is a big role. Learn how to be prepared for any type of “marketing” request while arming yourself with time-saving tips and sanity-saving strategies.

Wondering how you’re supposed to get it all done? In this two-hour intensive, you’ll be introduced to resources and tips for managing the vast array of ‘marketing’ responsibilities likely to come your way as an AEC marketer. You’ll be equipped with a marketing skills toolbox that helps you plan and create compelling content, craft communications that get results, and get more out of your resources. Gain insights into the latest technologies and best practices that will help you stand out as a contributor to your firm’s growth.

Learning Objectives

  • Overview and resources for all that falls under an AEC marketer’s job description (not just proposals) – from social media, award submittals, and email campaigns, to CRM administration, photo shoots, event planning, special projects, and beyond
  • Strategies for your role as a gatekeeper of the firm’s brand
  • Best practices for crafting high-impact communications: from internal emails to telling a project’s story
  • From idea to reality: resources and tips for producing high-quality marketing collateral

This session is a part of SMPS Chicago's A[E]CCELERATE program. Register for the four-part series through the program's parent page. 

 

CPSM CEU Credits: 1.5

This is a Professional Development event.

All sales are final. Refunds must be requested 5 days prior to an event in writing or by email.