A[E]CCELERATE Session 4 - Putting It All Together: Lessons from the Experts

February 28, 2019
5:30 PM - 7:30 PM

16 West Adams
Chicago, IL 60603

Burning questions? Brilliant ideas? Bring it. You’ll have two hours of face time with a panel of AEC marketing experts sharing stories, giving advice, and answering YOUR questions.

Get direct access to dynamic AEC marketing leaders in an engaging, two-hour Q&A session. By getting together with top executives and thought leaders for some informal back-and-forth, you’ll be inspired by new ways to solve marketing problems and have the chance to make energizing connections across the industry. Build your network and collaborate with your peers. Learn what critical skills and experiences can shape your path and help you navigate the forks in the road of your AEC marketing career.

Learning Objectives

  • Engage experts with a depth of knowledge in each content topic of the series
  • Hear first-hand accounts and “tales from the front,” along with lessons learned
  • Understand the opportunities and pitfalls of working within AEC marketing
  • Deepen your understanding of your role and build your confidence for the future 


In addition to our three program presenters, Jackie Loewe, Tamara Jenson, and Alison Strickler, this session will feature the following individuals:

Erin Fiegel, PLA, ASLA
Erin Fiegel, PLA, ASLA is the Marketing Director at Executive Construction, a leading general contractor headquartered in Chicagoland. Trained as a landscape architect, she uses her unique perspective as a marketing professional with technical knowledge to translate project information into storylines that support overall marketing strategies. Erin has experience with the breadth of the A/E/C industry, having spent almost 15 years as a vital member of teams at firms large and small; marketing services from architecture to construction, transportation to urban planning; across a range of public and private markets. She is a licensed landscape architect and active member of the Illinois Chapter American Society of Landscape Architects (ILASLA), where she has served for 15+ years in the roles of President and Chair of multiple committees.

Craig Atkinson
Craig Atkinson is Vice President for Communication and Strategic Services at Walsh. Craig is responsible for the company’s overarching communications, brand strategy, and visual identity. He develops and implements a comprehensive strategic marketing and communications program to advance the image of Walsh at the local, state, national, and global level. Craig leads marketing and communications resources across the company to build an aligned, comprehensive, and client-focused identity for Walsh. Craig also designs and develops a wide variety of programs for personnel at all levels and provides executive coaching and presentation coaching. In his consulting work, Craig has performed hundreds of facilitation events focused on helping teams achieve superior performance. Notable clients include NASA, American Airlines, Charter One Bank, and the City of Chicago.

Amanda Rackow, CPSM
Amanda Rackow, CPSM, is an accomplished marketer and strategic communications specialist with thirteen years of experience in the A/E/C industry. She serves as the Director of Marketing at Alfred Benesch & Company and is responsible for developing differentiators and overseeing marketing efforts for this 600+ person engineering and professional services firm. She has been a member of SMPS since 2006, and previously served as the Chicago Chapter’s Membership Director as well as Logistics Co-chair for the 2015 Heartland Regional Conference. Amanda holds an MBA from North Central College, and a Bachelor’s Degree from Western Illinois University.


This session is a part of SMPS Chicago's A[E]CCELERATE program. Register for the four-part series through the program's parent page. 


CPSM CEU Credits: 1.5

This is a Professional Development event.

All sales are final. Refunds must be requested 5 days prior to an event in writing or by email.