SOLD OUT SMPS Chicago Dine and Shine Webinar - Sales and Marketing Are Not the Same: Create and Leverage Your Growth-Oriented Message

May 10, 2019
8:30 AM - 10:30 AM

EXP
205 North Michigan Avenue, Suite 3600
Chicago, IL 60601
https://www.exp.com/

Join us for an SMPS Chicago “Dine and Shine” webinar! These guided presentations are produced by SMPS National and are followed by group discussion with industry peers.

Do you ever feel like you have to battle within your company to show how valuable marketing is or to gain dollars for your budget?

Does your organization sometimes have more of a sales mindset than a marketing culture?

If you spend time or energy thinking about how you have to market to your company about the value of marketing, this webinar is for you.

You know sales and marketing are different with unique goals and approaches. But not everyone in our industry understands how critical real marketing is. Showing your leaders how marketing generates growth will change the game for you and your company.

Schedule 

8:30am-9:00am Networking
9:00am-10:30am Webinar

Learning Objectives

During this webinar, attendees will:

  • Gain clarity on how to convey the difference between marketing and sales throughout your organization.
  • Learn six steps of marketing you can follow to clearly show your Marketing ROI whether you have a marketing team or a single staff member tasked with marketing.
  • Develop strategies to create the ideal message for the ideal market at the ideal time through a process-driven approach.
  • Understand how you can have your boss wanting to invest more in marketing.

Our Speaker

David M. Mastovich, President & CEO, Author and Speaker, MASSolutions

Dave Mastovich has helped companies transform their branding, marketing, and sales for more than a decade. After leading marketing efforts among major Pittsburgh healthcare and higher education players, Mastovich started his own company, MASSolutions, in 2002. As President and CEO, Mastovich leads a team dedicated to helping companies gain a competitive edge by creatively telling their stories to their key target audiences.

He's author of Get Where You Want to Go, How to Achieve Personal and Professional Growth Through Marketing, Selling and Story Telling and his column/blog, Light Reading, has been featured in more than 50 media outlets with readership of more than one million.

Breakfast will be provided.

Thank you to our sponsor, EXP!

This is a Professional Development event.

Dine and Shine webinars are limited to 25 registrants.

SMPS Webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS Webinars are approved for 1.5 CPSM CEUs.

All sales are final. Refunds must be requested 5 days prior to an event in writing or by email. 

Directions

From the south:
Take Columbus Drive north past Randolph and Lake Street to East South Water street and turn left going down the ramp to the stop sign. Turn left (a hairpin 180° turn) and proceed to the next stop sign, which is Lower Columbus Drive. Turn right onto Columbus and at the first street on the right, Lake Street, take another right turn. Go straight ahead to the Michigan Plaza Parking Garage Entrance.

From the north:
Take Columbus Drive south to the first light past Wacker Drive, which is East South Water Street. Turn right going down the ramp to the stop sign. Turn left (a hairpin 180° turn) and proceed to the next stop sign, which is Lower Columbus Drive. Turn right onto Columbus and at the first street on the right, Lake Street, take another right turn. Go straight ahead to the Michigan Plaza Parking Garage Entrance.

From Michigan Avenue:
Turn west on Lake Street and right at the first street, Garland Court. Turn right on lower South Water Street. Turn right on Lower Columbus Drive and at the first street on the right, Lake Street, take another right turn. Go straight ahead to the Michigan Plaza Parking Garage Entrance.

For information and parking rates, please contact the garage operator at 312.819.5064

Tickets

$25.00 Members
$50.00 after 6:00 pm May 6

$25.00 Non-member
$50.00 after 6:00 pm May 6