SMPS Chicago January 2017 Business Executives Exchange

January 12, 2017
8:30 AM to 10:30 AM
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Walsh Construction
307 S. Sangamon Street
Chicago, IL 60607

Soap, Crackers, and Pasta Sauce – Why Would Anyone Care?

A brand is more than a marker; it’s a beacon which can draw close customers, business partners, employees, and recruits. Strong brand identities create strong emotional connections with people by unlocking the “human purpose” behind a business’ offerings. Craig Atkinson, Walsh’s VP for Communications and Strategic Services, will present a fast-paced and lively exploration of the ways leading companies tie their brands to emotional responses to develop and strengthen key relationships and drive results.

About Our Speaker

Craig Atkinson is Vice President for Communication and Strategic Services at Walsh, a $5 billion construction services provider based in Chicago, IL. Craig is responsible for the company’s overarching communications, brand strategy, and visual identity. He develops and implements a comprehensive strategic marketing and communications program to advance the image of Walsh at the local, state, national, and global level. He sets the vision and direction for the corporate Communications function, overseeing and managing strategic communications, media relations, marketing, publications, social media, and customer engagement initiatives. Craig leads marketing and communications resources across the company to build an aligned, comprehensive, and client-focused identity for Walsh. Craig graduated Summa Cum Laude with a Bachelor Degree in fine arts/art history from Illinois State University in 1991. Craig is the proud father of three beautiful girls and enjoys running, which is good since he also enjoys eating very much.

Senior marketing and business development professionals with 10 years or more experience in the A/E/C industry and currently holding a Business Development or Marketing Director/Manager position within their firm are welcome to join the series. These sessions are geared towards those with experience managing business development, marketing budgets, firm procedures, and operations with a direct staff and internal resources.

Our 307 Sangamon Building is a secured building and visitors will need to buzz-in at the main entrance. Once inside, visitors can sign-in and proceed to the Large Training Room across from the main reception desk.

This is a members-only event. Breakfast is included in the $25 ticket.

Breakfast brought to you by:

All sales are final. Refunds must be requested 5 days prior to an event in writing or by email. 


$25.00 Members